ABInBev Nutrl Vodka Seltzers

Brand
NÜTRL - ABInBev

Roles
Copywriting | Social Media Copy

The Who/What/Why
I was approached by ABInBev to help give their brand new seltzer, NÜTRL, a vodka seltzer made with real vodka and real fruit juice, a fun, witty, and inviting tone on social media as they leveraged platforms like Instagram, Twitter, and Facebook to unveil this brand new drink. I also assisted with influencer marketing initiatives for new flavor launches while also writing copy for their celebrity brand ambassador, Chloe Fineman, in their created character Gunter.

below are examples of Instagram posts I wrote copy for.

To see more, head over to NUTRL’s Instagram or Twitter pages.

Celebrity Flavor Intro Copy

Flavor Intro Copy

Holiday Social Copy

Below you can see examples of a planned Influencer Collaboration with Hinge to announce a new flavor