Chewy.com

Brand
Chewy

Roles
Creative Direction | Copywriting

The Who/What/Why
I recently just wrapped a three month project with Chewy in which I stepped in to help their internal creative team with Creative Direction, ideation, and copywriting for their 2023 campaigns pertaining to Chewy Health and MidFunnell initiatives. For this project, I was tasked with coming up with three ideas to form Chewy’s “North Star” concept for their 2023 Flea & Tick Campaign that will cover digital, print, video and web channels.

Below is the websitecreative for the chosen concept, Ditch The Itch

Homepage Banner Mobile

Homepage Banner Desktop

Homepage Banner Mobile

Homepage Banner Desktop

Homepage Flyout Banner

Paid Social

Below is direct mail/print creative as well as lines created to meet the needs of the RTBs within Chewy

March Direct Mail Cover

Insert Card Front

March Direct Mail Inside

Insert Card Back

Featured here are the RTB-inspired headlines and subheadlines for the three channels that this campaign would fall under: Dog, Cat, & Multipet

Below is creative for another concept that was considered, but not ultimately chosen as the “North Star” concept.

COMING SOON

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