Brand
Sunbelt Rentals, Laser Image Printing

Roles
Creative Direction | Copywriting

The Who/What/Why
Direct Mail is something I’ve worked on extensively for various clients throughout my 10+ years of industry experience with both B2B and B2C focuses, however, in my early grind to win awards and gain the eyes of big agencies I didn’t find myself saving a lot of these examples. Below are examples of Direct Mail campaigns I created for Sunbelt Rentals while I was at BooneOakley in Charlotte, NC. This was for their Disaster Relief division and was to be mailed out to businesses and households in affected areas after a natural disaster (flood, hurricane, tornado, etc). The second example was for a regional printing business here in Raleigh, Laser Image Printing. This direct mail campaign had a digital component as well that would lead potential customers to give their info in an online portal to receive their free offering.

Direct Mail

Above is the example for Sunbelt Rentals disaster relief division which function for both B2B and B2C clientele. Below are examples for direct mailer fronts for various campaign focuses for Sunbelt Rentals like application download, website account creation, Rental Protection, and General Business.

Below is the example for Laser Image Printing which was a Direct Mail + digital campaign aimed at offering business owners and decision makers in the selected area a free banner with the hopes of driving future business leads.