Oppenheimer Funds

Brand
Oppenheimer Funds

Roles
Copywriting | Brand Campaign

The Who/What/Why
While working at McCann in New York City, I helped lead a group of creatives as part of a multi-agency think-tank, combining all the forces that McCann WorldGroup to create full scale brand campaigns. While my focus was mainly on the Cigna account, I did have the pleasure of assisting the Oppenheimer creative team to help right lines and ideas for their pitch, eventual win, and creation of the “Invest In A Beautiful World” brand campaign.

Above is print and digital creative focusing on the brand initiatives, investing with conviction, optimism, and with the future in mind.

Below is the creative in situ along with other collateral.