Brand
Orkin Pest Control

Roles
Creative Direction | Copywriting | Animation | Video Editing

The Who/What/Why
I worked with Night Market, a data and commerce driven agency, to produce results driven creative for Orkin Pest Control for the past few pest seasons. Starting with taking their 2022 TV spots from their AOR and editing the footage into snackable pieces of content to be pushed across platforms like TikTok and Instagram. Projects later turned into full scale, but fast-paced, animation turnarounds centered around major holidays and changing of seasons. Every piece of creative had to be meticulously vetted to ensure its performance would meet the desired outcomes of not only the client, but also the promise of the agency itself. Turning Pest Control into a social media craze is no easy task, but working alongside and sometimes leading creative teams (remotely) all across the country, we were able to harness some really interesting ideas and, with the usual client feedback, pair them down to give Orkin the creative that not only they desired, but that their customers desired as well.