BrandPetco

Roles
Creative Direction | Copywriting

The Who/What/Why
I worked with Night Market, a data and commerce driven agency, to produce results driven creative for Petco social media in support of their Shoppable Live Experiences that debuted on Instagram and Facebook Live this fall. The idea here was the highlight the segment’s guests while also highlighting the QVC’esque shoppable nature of the segment itself. Our biggest hurdle was meeting the clients needs while also quickly and concisely delivering the messaging with eye-catching copy and visuals to get potential customers and pet-lovers alike to not only see the creative but receive it as well. The final product ended up being a business-winning endeavor as Petco was smitten with the work and the team I work with at Night Market continues to pump out fun, engaging creative for the brand to this day.

Petco

Above you can see social banners and cards used to promote the event. Below are those same cards with supporting placeholder social post copy. Since this is an ongoing event, the client needed a template that they could plug and go with.