Brand
Vicks

Roles
Copywriting

The Who/What/Why
This was my first dive into professional copywriting and it took the grace of a senior team and a creative director who admired my moxie enough to give me a shot. While working on the Vicks account as an account executive, and after finishing those tasks, I would then meet with this team after hours and get briefed on creative projects, both spec and scoped, and submit ideas for them. The result was one of my ideas being used in the 2016 ClearQuil Chipper campaign and my copy being used for the 2016 site redesign for Vicks.

Vicks

Above you can see the spot I helped write alongside the senior team at Publicis and below are some social ads and web copy completed by a young, hungry, and broke copywriter.