Brand
Waterkeeper Alliance

Roles
Creative Direction | Copywriting

The Who/What/Why
While serving as Associate Creative Director for RBW, a boutique agency in Raleigh, NC, we won the business for Waterkeeper Alliance’s North Carolina Chapter. Waterkeeper Alliance is the largest and fastest growing nonprofit solely focused on clean water, a cause dear to me, so I was extremely excited to apply my creativity and direction to this project, which was creating a slogan and supporting materials for a rally that was being held in the State’s capital to raise awareness of the pollution being caused by a few larger companies across North Carolina.

Political Advocacy Creative

Above is the outdoor banner created to support this rally. Below is the print and merchandise used with the same creative, as well a some photos of the merchandise and banners in situ at the rally.